Book Club Summaries

Ideas That Have Changed My Life

Are You Creating Art?

If you’re a writer, an entrepreneur, or a receptionist, ask yourself this question: Does the work you do bring people closer together? If the answer is yes, then you’re an artist. What people typically misunderstand about the concept of art is that... Read More

Find Your 1,000 ‘True’ Fans

In the age of television and radio, it was all about push marketing. If you had a product or an idea you wanted to share with the world then you had to take that product or idea and push it onto as many... Read More

Don’t Set Your Goals Too Low, Or Too High

In both life and business, you can never plan for guaranteed success. Luck does play a factor in who becomes successful and who doesn’t. But being persistent can definitely increase your odds. Staying motivated enough to persist toward your dreams therefore becomes... Read More

Who’s The Best Sales Person In Your Company? Hands Down, It Should Be Your Cashier

I wrote this post originally for LinkedIn’s customer experience section — As a result of so many businesses nowadays trying to battle for a place in consumers wallets, consumers are having to deal with more choices than they can handle.... Read More

In The End, We Are Our Habits

On an average day, the average person has about 60,000 thoughts run through their mind. 95% of those thoughts were the same thoughts they had the day before. In the book “The Monk Who Sold His Ferrari,” Robin S. Sharma... Read More

If You Want To Be Selfish, Do It Altruistically

The philosopher Thomas Hobbes once said that “every man is presumed to seek what is good for himself naturally, and what is just, . . . accidentally.” This is what’s known as the “axiom of self interest,” which is the... Read More

The Power Of Having A Mentor

The common denominator in every successful individual is the presence of a mentor who has helped them achieve their success. As humans, we learn by example, and the successful are no exception to this. They, too, all had mentors who taught them... Read More

Is It Better To Copy Or Be Original?

Martin S. Fridson did an extensive study of the world’s billionaires and created a list of qualities that distinguished billionaires from everyone else. In his book “How To Be A Billionaire: Proven Strategies From The Titans of Wealth,” Fridson found... Read More

Find Your Audience: Why Your Company Can Succeed Even If 85% Of People Ignore You

I wrote this post originally for LinkedIn’s marketing and advertising section — When it comes to being a mass market success, the goal is not to market to everyone. Instead, the goal is to market to a small group of people who share... Read More

What Should You Do With Your Life?

Throughout history, people never had to ask themselves, “What should I do with my life?” This was because the majority of people were usually told what to do with their lives. If your dad was a farmer, that meant you... Read More