We live in a special time in history where every one of us now owns a media channel and a brand.

Learning how to create a personal brand and building it gradually over time, is one of the wisest investments you can make. It will enhance your job prospects, improve your standing at your current company, and make you an influencer in your industry.

Having a strong presence on social media and a solid following is a powerful currency right now in the marketplace. The more influence you have online, the more successful you are as a brand, an entrepreneur, and a business.

If you’re a writer, an entrepreneur, or a creator, and you want to build a social media presence, here’s my tip: start by focusing on building only one major platform. Preferably, a platform that will help you spread your ideas fast. This can be Facebook, LinkedIn, YouTube, etc.

The problem is that most people try to be great at all platforms so what they do instead is they focus on trying to be good at Twitter, Instagram, Snapchat, Facebook, and LinkedIn all at the same time.

This is a bad idea.

Over time, you can eventually use the leverage from one platform to build another, but in the beginning, you want to start by focusing most of your effort on just one major platform and then build from there.

If you’ve built a following on one social media platform then all you have to do is create a post telling people to follow you on another platform. However, the important part with this is you have to give them a good reason to.

If you post the same things on Twitter as you do on LinkedIn and Facebook, then there’s no need for people to follow you on different platforms. So, make each platform different so that the people who follow you on Twitter will think they’ll get something new from following you on Snapchat.

The sooner you start working on building your brand, the sooner your work and ideas will gain traction.